
Communication During Integrations
Think about the integration, before acquiring
This course is part of the Certified Acquisition Integration Manager program
Communication is critical to the success of an integration. This course teaches how to communicate with different audiences appropriately – especially the staff in the acquired business.
There are seven communication objectives to be considered with acquisition integrations: why, who, what, what in detail, how, deliver and keep delivering. We go through each of these objectives, showing how to use them to communicate correctly, at the correct time. After an acquisition, the type of communication changes over time. We describe how the objectives change, as time passes.
Communication is the open secret to integration success. How well prepared are you to communicate on, and after, the Day 1 announcement?
Communication During Integrations covers the following topics
- How do you creating the right content for the Day 1 announcement?
- What is the communications emphasis at the announcement?
- How does communication change as the integration progresses?
- What do you say when morale is low and there are challenges ahead?
- How can communication be used to complete an integration?
- What are announcement messages to avoid?
- What is a common failure in integrations?
This course also describes how to take advantage of a powerful, but rarely-used communication channel: middle management.
A communications template, including an example, is available for download with this course.
Check out the contents of this course!

When you have finished this course, you will see this achievement badge in your Learning Profile
When you upgrade to the Certified Acquisition Integration Manager program, all achievements are transferred. Contact us to get a credit!