Communication During Integrations

Think about the integration, before acquiring 

Communication is critical to the success of an integration. This course teaches how to communicate with different audiences appropriately – especially the staff in the acquired business.

There are seven communication objectives to be considered with acquisition integrations: why, who, what, what in detail, how, deliver and keep delivering. We go through each of these objectives, showing how to use them to communicate correctly, at the correct time. After an acquisition, the type of communication changes over time. We describe how the objectives change, as time passes.

Communication During Integrations covers the following topics

  • How do you creating the right content for the Day 1 announcement?
  • What is the communications emphasis at the announcement?
  • How does communication change as the integration progresses?
  • What do you say when morale is low and there are challenges ahead?
  • How can communication be used to complete an integration?
  • What are announcement messages to avoid?
  • What is a common failure in integrations?

This course also describes how to take advantage of a powerful, but rarely-used communication channel: middle management.

A communications template, including an example, is available for download with this course.

Communication is the open secret to integration success. How well prepared are you to communicate on, and after, the Day 1 announcement?

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Communication during Integrations

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This course is part of the Certified Acquisition Integration Manager program 

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Take this course to learn how to communicate over the length of an acquisition integration

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Communication During Integrations 

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A Huge Positive Difference

Extremely organized, detail-oriented, thorough, timely, and importantly... made a huge positive difference on many occasions, helping to gain loyalty, bridge differences, and get newly acquired companies up and running

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Linda Peduto Facilities Manager

Holistic Thinking

Really appreciate your dedication, professionalism, hard work and holistic thinking.

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Wyatt Campbell COO

Value Beyond the Scope

They were very responsive to my needs and gave added value beyond the scope I requested, finding gaps that we didn't realize were there. The attitude, support and professionalism were outstanding. We would have no hesitation in asking them back for future projects.

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Samuel Bronstein CEO

Made for a Better Culture

Able to assume solutions many times before problems occur and can remain collected. …also quickly made personal relationships with members of both companies and helped to integrate them by learning process and introducing counterparts. It not only made for a better culture, but a smoother run in streamlining both lines of business.

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Lauren Mink Purchasing and Facilities Management
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