Office Depot OfficeMax insert

Office Depot,

OfficeMax  

Office Depot

Office Depot and OfficeMax merged to create the largest U.S. office-supplies chain with combined revenues of $11 billion. At the time of the merger, both businesses were similar in size, with significant overlap in market areas served, products sold, and store locations.

Integration

Appointed to manage the consolidation of the Marketing inserts, printed and placed inside newspapers across North America. The project, owned by the Marketing Merger Integration team, was to merge 1.8 billion annual newspaper inserts, and realize annuals savings of $56.5M. The scope included consolidating nationwide circulation, printing methods, distribution channels, creative branding, and regional pricing variations. Critical alignment was required with catalogs and customer loyalty program consolidation projects.

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